Bulgari: The New Curiosity Shop

Forecasters are predicting that the way in which consumers interact with physical purchasing is changing. This shift is occurring in such a drastic manner that all luxury retailers need to offer something more complex and intellectual to their clients than simply beautiful premises. Bulgari have risen to this challenge with aplomb by opening their ‘New Curiosity Shop’. The boutique designers also drew inspiration from the ‘Cabinets de Curiositié’ which became popular in northern Europe during the Renaissance, and were regarded as a microcosm of the world, providing visitors with a curation of interesting and important objects. 

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